Dream more than others think practical. Expect more than others think possible. Care more than others think wise. ~Howard Schultz
You’ve got mail! Rem
ember that? For a number of years now, I’ve developed a Christmas tradition of watching the movie You’ve Got Mail. I watch it because I like Tom Hanks and Meg Ryan. Even more so, I watch it because it highlights two business icons that were thriving at the time of the release (1998), AOL and big box bookstores Borders and Barnes & Noble. We can’t really say that those businesses are “thriving” any longer.
But this time when I watched the movie I realized that I had forgotten that at the very beginning another icon was also highlighted, Starbucks. While AOL, Barnes & Noble, and Borders have either struggled or gone out of business, Starbucks continues to thrive. I quickly made a mental note that I could immediately name the person leading Starbucks, Howard Schultz. But I couldn’t recall AOL’s primary leader back in the day (I’ve refreshed my memory (i.e., Google) and it was Steve Case), and I have no idea who the leaders were for either Borders or Barnes & Noble.
Howard Schultz has authored a number of books; I’m not sure why, but I’ve not ready any of them. That will change in 2015. Schultz has a very clear leadership perspective, and I can see why Starbucks thrives when he’s at the helm. Here are a few Schultz quotes to give you an idea of what I mean.
From Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
From Onward: How Starbucks Fought for its Life without Losing Its Soul
Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and over communicate with transparency. Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation. Hold people accountable, but give them the tools to succeed. Make the tough choices; it’s how you execute that counts. Be decisive in times of crisis. Be nimble. Find truth in trials and lessons in mistakes. Be responsible for what you see, hear, and do. Believe.
At least for Starbucks, Schultz’s leadership works. He certainly gives us a lengthy list of possible leadership mantras for 2015. What’s yours?