Quality of connections, not quantity, is what matters most.  And don’t worry about the “status” of a connection; all that matters is whether you can help each other reach your goals.  ~Jeff Haden

Networking—sometimes I dread that word because in our highly-connected world it can become all-consuming.  You can easily let networking take all of your time without a great deal of return on that investment.  I recently came across a blog post on Fast Company by Josh Mait and I liked his explanation of a “well-curated network.”  He suggests that there are three people who matter most in your network.

THE HUB

One of the most critical elements of a well-curated network, the Hub is the person with connections—lots of connections.  They are likely an industry veteran with an executive-level title, and they can introduce you to decision makers at a wide array of companies.  The Hub connects with purpose—specifically, to do you a favor.

THE MENTOR

Like the Hub, the Mentor is a seasoned veteran with considerable industry experience.  But their approach to connections is more measured, more surgical.  The Mentor can’t open as many doors, but that’s not why they are important.  The Mentor is a long-term connection who can help you raise capital, build a client base and recruit executives and board members.  Because they are more selective in their network approach, the Mentor is more difficult to connect with than the Hub.  Find someone in your network who has accomplished what you want to accomplish, and ask them if they know someone who can help you get to where they are.

THE RISING STAR

They are young, smart, driven—and really want to connect with you.  Smart networking isn’t just about connecting with those who can help you now.  It’s about helping others who might be able to return the favor well into the future.  The Rising Star will be referred to you through another connection, or they may just contact you out of the blue.

BONUS CONNECTION: THE OUTLIER

The Outlier is an experienced and well-connected professional who works in an industry that may be tangentially related to your own—or not related at all.  Connecting with the Outlier is best accomplished through shared interests or mutual friends.

These three archetypes, plus the Outlier, are the core of an effective network, and connecting with them—and nurturing that connection is easier than you think.  Focus on making quality connections that can provide you with actual value, both now and in the future.  In short, ditch the business-card bulk, and start being strategic.